Superior Interactive Design and Creative New Media Development.
The SuperGroup is an Atlanta based creative agency that specializes in three distinct, yet symbiotic, disciplines:
Creative Consulting
Graphic Design
Interactive Development
We combine these disciplines to concept, design and produce highly interactive, brand centric web experiences. We separate ourselves from competitors by two distinguishing factors:
An exceptionally high quality of work, both in terms of deliverables as well as client services.
An agile, responsive team able to quickly provide solutions and consistently meet tough deadlines.
We are people who think long and hard, come up with mind-bending ideas, and then do whatever it takes to execute those ideas to their full potential. Our creative is the turbo-charged engine that allows us to deliver stunning, and relevant interactive experiences that get people into brands in a way that doesn't make them feel sold to, but instead catered to.
Founded in 2002 by Brad Lewis, Chris Wallace, and Gabe Aldridge, The SuperGroup has provided creative services to an eclectic list of clients including Johnson and Johnson, PepsiCo, Nestle, and AOL/Netscape. Our award winning team continues to innovate, and strives to produce the most creative and noteworthy content for the web.
LATEST NEWS
Things are changing
A lot is happening here at TSG. We've just moved in to our new space, and we're working on a new site. Until it's ready, we thought we'd share some of our latest news and project, or you can continue to our current site.
The SuperGroup and The Format Agency have Merged
The extremely talented and award winning Format Agency has officially merged with The SuperGroup. We welcome Nathan Scronce, Format's founder and creative director, as a key addition to our team!
TSG Wins Again
For the second year in a row, The SuperGroup's creative team has been selected to compete in the International Web Design Festival. After a grueling 24 hour preselection competition against hundreds of teams spanning the globe, The SuperGroup was the only American team to be selected as a winner. As reigning champions, we will travel to France to defend our title as the best (and fastest) interactive designers in the world!
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Latest Case Studies: |
AOL/Netscape
Working in conjunction with RedPeg Marketing as their technology partner, The SuperGroup concepted, designed, and developed an entire web based viral e-card promotion; the first viral promotion AOL or Netscape had ever attempted. The e-card consisted of a sled racing game, a virtual video fireplace, a holiday themed "magnetic poety" application, as well as an interactive cast of carolers that would sing favorite holiday songs in their own unique way.
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Krystal Hamburgers
As a trusted web partner for Krystal Hamburgers, The SuperGroup was asked to concept, design, and develop an entirely new approach to Krystal's web presence that was fun, youthful, and a "destination". The SuperGroup created an interactive 3D environment full of functionality and surprises that keeps the site feeling alive and fresh. Through this emersive 3D experience, users have access to a wealth of Web 2.0 content, including a Krystal themed social network entitled "Krystal Lovers Live".
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Snowjoke! Presented by The Weather Channel
To promote their Ski related television programming and site content, The Weather channel contracted The SuperGroup to develop a winter sports themed viral site. We concepted, designed and created SnowJoke.com, a flash based tool to create a hilarious video starring you (and even a friend) as you glide down the slopes.
All design, programming, video production, and even original music were created in house.
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AMP Energy
Pepsi/Mountain Dew needed an engaging online experience for their energy drink AMP. The SuperGroup was asked to concept, design, and execute a complete web overhaul, including content creation. The site we created utilized interactive video and 3D to create a drag and drop game where users must use their wits to find hidden AMP. In addition to the game, we also created the sub sections and their content, including AMP Girls - a user generated section where female visitors could upload a photo and be rated on their "AMP Spirit."
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